Shoes that Bloom
Back in 2011, OAT created the world’s first biodegradable shoes that bloom. You can plant these sneakers when they’re worn down and flowers can bloom from the seeds hidden in the tongue of the shoes. Meanwhile your old OATs will decompose back into the earth.
OAT Shoes grew from the idea that anything that ends can carry the seeds of a new beginning. In other words: the idea of the cycle of life. We’re so used to buying things, using them and throwing them out, that we don’t often realize that life doesn’t end when you throw something out, it just starts a new cycle. We wanted to let people experience that for themselves by creating shoes that grow new life.